Happy New Year! Time for my first numbers post of the year!
It is now 2011 and the end of the third week that Crystal Bowersox's album, "Farmer's Daughter" has been released. So my first post of the year includes a graph for the cumulative album sales of the winner and runner-up of Season 9, Lee DeWyze's "Live It Up" and Crystal's album. Both albums have now broken the 100,000 units level but are now going into January when album sales tend to slow down. Luckily both of them should be seeing radio airplay increasing for both of their singles (Lee's "Sweet Serendipity" and Crystal's "Farmer's Daughter") which can hopefully help album sales for both of them. One way to track how many new fans they pick up is by tracking the change in both FaceBook fans and Twitter followers. As of this moment Crystal has 155,346 FB fans and 29,000 Twitter followers, and Lee has 86,108 FB fans and 60,000 followers. The current numbers are not as important now as seeing how many increases they have in perhaps 1 or 2 weeks. As their singles receive more airplay and they make more appearances, hopefully more people will go online and add them in one of those two places. It does not really matter that Lee has more Twitter followers and Crystal has more FB fans, what matters is using each as a measure to see how many more fans each of them can pick up. It really is not a competition any more, folks, and they are both starting out with a solid but not huge fanbase of ~100K so let's see how well they both can do.