American Idol Season 10 EP Sales Week 11


Well, it seems that Scotty McCreery's sales are not immune from reality after all, and his EP sales finally dropped out of BillBoard's Top 50 to land at #51 after 10 straight weeks within the top 31. He sold 8,000 more copies this past week to bring his total up to 178,000 just 3 weeks before his new studio album, "Clear As Day", is released. However, at #51 he is still higher than any of the other Season 10 Idols have charted since week 3. The only other EP in the top 200 is Lauren Alaina's whose sales dropped to 3,000 this week to put her total sales at 74,000 with a BillBoard placement of #148. With the national tour completed sales should continue to fall especially with both Scotty's and Lauren's fans probably choosing to pre-order their upcoming full albums instead of buying a $5 EP of cover songs.
This week also sees Scotty's debut single, "I Love You This Bug" finally fall off the top 50 country singles chart as his new single, "The Trouble With Girls" starts moving up the charts. Lauren's "Like My Mother Does" has actually moved up a little and has broken the Top 40 at #38. Next Tuesday and Wednesday (Sept 20 and 21) are the Idol Live performances in the Philippines, but after that the big promotion for their two albums ("Clear As Day" and "Wildflower") should kick into full gear. It will be fun to see what will happen for both of them. By just looking at pre-order rankings (as well as the EP sales) it is fairly evident that Scotty's album will outsell Lauren's at first, but the long term sales will depend on their singles and promotion from this point out. I am curious to see how much airplay "The Trouble With Girls" can generate and also what Lauren's second single will be.

I went back to all the old Idol Chatter weekly postings with track sales to build a pretty graph of "I Love You This Big" (ILYTB) and "Like My Mother Does" (LMMD) sales and added "The Trouble With Girls" (TTWG) to the chart. I also added in Pia's "This Time" (TT in green) which has had very erratic sales peaks which then disappear. Her last numbers were from the August 17 Idol Chatter where it listed she had 15,000 downloads. Since then the track sales postings have not mentioned her. The August 24 posting lists some songs with sales of 2,000, so does that mean "This Time" went from 15K to less than 2K in one week? I cannot imagine she has sold so few downloads in the past  few weeks to register while Scotty continues to sell nearly 20K copies per week of ILYTB and Lauren sells 6K weekly of LMMD. Scotty has now sold over 40,000 downloads for the past two weeks when you combine ILYTB and TTWG sales (43K last week, 44K this week.) The only two weeks when he sold more than 40,000 downloads per week previously were on the first two weeks after ILYTB was released.